About Michelle

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Michelle Moore Bell 

Beauty, Hair Care & Wellness Expert/Consultant 

Twitter: @Michelle4beauty     Email: hello@michellemoorebell.com 

Los Angeles, California   

Michelle Moore Bell is a 40-year veteran in the beauty and hair care industry. As an industry leader and consultant, Michelle has grown her expertise by exploring new and different ways to provide quality service and products. She has been featured by Black Sophisticated Hair, Modern Salon and other industry publications as one of the leading experts on short-style hair care, wellness and business solutions.  

Michelle opened SALON 21 in March 1987.  After 23 years of providing a great place for other beauty professionals to work, learn and grow, along with providing quality customer service and products, producing an 8-page newsletter, All You Can Be campaigns, and a healthy lifestyle festival, Michelle sold the business but kept her business name, SALON 21.    

God fulfilled another dream and blessed Michelle with opportunities to continue doing what she loves--providing quality beauty, hair care services and products in an independent setting. She continues to educate and inspire women to look good and feel better. She teaches consumers the benefits of going to a professional stylist and using quality take-home hair care products for healthy hair. Plus, she teaches the benefits of skin care and makeup application for women of all ages. As industry educator, Michelle teaches hair techniques/cutting and business strategies to professional salon owners and hair stylists.   

In 1994, Michelle established The Wellness Group, a 501(c) (3) non-profit breast and whole health organization. As founding President, The Wellness Group educates, informs and empowers women on breast health awareness, and a healthy lifestyle; and produces an annual health forum and festival. 

One of the things Michelle loves the best is giving back to her community. In serving others, she has volunteered her time, skills and talent to the American Cancer Society (ACS) Look Good Feel Better program to help women with issues related to chemotherapy; and the Susan G. Komen Los Angeles County Affiliate/Komen Circle of Promise campaign to help empower African American women to be proactive about their breast health; and as a mentor for the MOSTE program, Motivating Our Students Throught Experience. Currently, Michelle is a 33-year active and faithful member of West Angeles Church of God in Christ in Los Angeles, where she regularly volunteers.  

Michelle has been widely recognized and honored for her dedication, leadership, creativity, and commitment in serving others. Her award recognition includes: BMW; the Susan G. Komen Breast Cancer Foundation; NAWBO/The National Association of Women Business Owners-LA; ABWE/Association of Black Women Entrepreneurs; Kizure Products; AHBAI/American Health and Beauty Aids Institute; Motivating Our Students Through Experience (MOSTE); and the Los Angeles Spectrum International Beauty Expo to name a few.  She was highlighted in Who's Who in Black Los Angeles. Photographer Valerie Goodloe featured Michelle in an exhibit of African American leaders of Los Angeles.  

Michelle loves the outdoors, to attend social events and empowering women of all ages especially young women. She was born and raised in Muncie, Indiana. She relocated to Los Angeles in 1978, and met and later married Richard L. Bell. They had a wonderful and joyful 27-year union, before his heavenly transition in 2005.