Michelle Moore Bell is a seasoned professional with 40 years of experience in the beauty and hair care industry. As a leading consultant, her expertise helps salon owners and beauty and hair care professionals discover innovative methods to deliver top-quality services and products. 

Michelle has an impressive background in the beauty and skincare industry. After successfully operating SALON 21 skin care & cosmetics for 18 years, she transitioned to Mary Kay Cosmetics where she has served as an Independent Advanced Skin Care Consultant for 20 years. Alongside this, she also specializes in providing African American and inspirational gifts as an independent consultant. Her diverse experience highlights her dedication to beauty, skincare, and meaningful gift-giving.

She has been highlighted by Black Sophisticated Hair, Modern Salon, and other industry publications as a foremost authority on hair care, wellness, and business solutions.

For 23 years, Michelle's salon, SALON 21, was a hub for beauty professionals to work, learn, and thrive. It offered top-notch customer service and products, produced an 8-page newsletter, ran the "All You Can Be" campaign, and hosted a healthy lifestyle festival. Eventually, she decided to sell the business. 

God has fulfilled another dream, granting Michelle the opportunity to inspire others in their beauty, business and non-profit endeavors. As an industry educator, she shares her expertise in hair techniques, cutting, and business strategies with professional salon owners and hairstylists.   

She remains dedicated to educating and empowering women to enhance their appearance and boost their confidence. She informs consumers about the advantages of consulting a hair care professional and utilizing premium home hair care products to maintain healthy hair. Additionally, she advocates for the importance of skin care and makeup application for women across all age groups.

In 1994, Michelle founded The Wellness Group, a 501(c)(3) non-profit organization focused on breast and overall health. As the founding President, she leads the group in educating and empowering women about breast health awareness and healthy living, as well as organizing an annual breast and whole health awareness forum.

Michelle's passion for community service shines through her dedication. She has devoted her time, expertise, and talents to various causes, including the American Cancer Society's Look Good Feel Better program, assisting women facing chemotherapy challenges; the Susan G. Komen Los Angeles County Affiliate's Circle of Promise campaign, which encourages African American women to prioritize breast health; and mentoring for the MOSTE program, which is focused on motivating students through experiences and nurturing future entrepreneurs. Presently, Michelle is a 33-year committed member of the West Angeles Church of God in Christ in Los Angeles, where she served as a past board member, continues to volunteer regularly, and is actively involved in various community and professional organizations.

Michelle has received widespread recognition and honors for her unwavering dedication, leadership, creativity, and commitment to serving others. Her accolades include awards from BMW, the Susan G. Komen Breast Cancer Foundation, NAWBO/The National Association of Women Business Owners-LA, ABWE/Association of Black Women Entrepreneurs, Kizure Products, AHBAI/American Health and Beauty Aids Institute, Motivating Our Students Through Experience (MOSTE), and the Los Angeles Spectrum International Beauty Expo, among others. She was featured in Who's Who in Black Los Angeles, and photographer Valerie Goodloe showcased her in an exhibit highlighting African American leaders in Los Angeles. 

Michelle, a native of Muncie, Indiana, moved to Los Angeles in 1978. There, she met Richard L. Bell, whom she would later marry. They shared a blissful marriage of 27 years until his passing in 2005.